1. Google Display CPMs in 2024–2025 commonly ranged between $2 and $6 per 1,000 impressions. 2. Video inventory (YouTube) typically cost $6–$15 CPM but often d…

1. Typical Yelp CPCs: under $1 (low competition), $1–$4 (most local services), $5–$15+ (competitive/high‑value verticals). 2. Small business test budgets commo…

1. Experienced flippers often see 2–4x returns on well-sourced batches of inventory within weeks. 2. A focused service sprint (one high-value offer) can delive…

1. Instagram shows names only for Stories and Live viewers — everything else is aggregated. 2. Most 'who viewed my profile' third-party apps are scams or priva…

1. Reels-first formats dominate: short-form clips now drive discovery and ad inventory across Instagram. 2. Measurement shift: Conversions API and first-party…

1. Nearly any content can be monetized — but the best payoffs come from matching format to revenue type (discovery → funnels, trust → products). 2. Short-form…

1. Finance and investing channels commonly see U.S. CPMs ranging from roughly $8 to $50 per 1,000 monetized views. 2. Shorts drive discovery but typically pay…

1. Many stable YouTube channels sell for roughly 18–36 months of annual net profit — that’s 1.5x–3x annual net revenue in market practice. 2. Creator-reported…

1. At $5 RPM you need about 2,000,000 monthly views to earn $10,000 from ads alone. 2. Sponsorships and direct sales can boost effective RPM to $15+, cutting r…

1. In 2024–2025 most creators see ad-derived RPMs between $0.25 and $10 per 1,000 views. 2. A single $2,000 sponsorship on 100,000 views equals a sponsor-equiv…

1. At $1.00 RPM you need roughly 10 million views to make $10,000 a month. 2. Add $5,000 in sponsorships and your ad-based view requirement can fall by more th…

1. A public relations expert balances earned, owned and paid channels to shape trust and action. 2. Speed and transparency reduce reputational damage: early ho…

1. A modern PPC expert balances technical tracking and creative testing — not just button-clicking. 2. Within three months, disciplined account cleanup and ser…

1. Hourly rates in 2024–2025 range from about $25 to $300+ per hour depending on experience and region. 2. Monthly retainers commonly sit between $500 and $5,0…

1. Percentage fees commonly sit between 10–20% of monthly ad spend for many SMB accounts. 2. Flat retainers for SMBs typically range from $500–$2,500 per month…

1. The Google Ads billing threshold triggers charges either when accrued spend reaches the threshold or when 30 days have passed since the last automatic charg…

1. 70% of the budget should protect predictable, always-on channels to maintain steady revenue and retention. 2. 20% is for scaling proven signals—measure both…

1. Google Display CPMs most commonly cluster between $1 and $4 in 2024–2025 benchmarks. 2. YouTube CPMs typically fall between $3 and $8, with premium formats…

1. PPC can deliver measurable traffic within hours, making it ideal for short-term promotions. 2. SEO generally shows meaningful gains within 3–12 months, and…

1. Low-end payouts for 10,000 Reels views can be as little as $1–$6 when ad-fill and CPM are low. 2. Mid-range outcomes for 10,000 views commonly sit around $1…