Useful Knowledge

1. In the U.S., Section 230 usually prevents suits against platforms — that’s why suing Yelp directly rarely succeeds. 2. A calm public response, clear evidenc…

1. Many negative Yelp reviews can remain visible for years unless they violate Yelp’s policies or are deleted by the author. 2. A calm, prompt public reply plu…

1. Yelp explicitly forbids undisclosed paid reviews and can remove or demote content that appears biased. 2. Automated filters plus human moderators are used t…

1. Google Display CPMs in 2024–2025 commonly ranged between $2 and $6 per 1,000 impressions. 2. Video inventory (YouTube) typically cost $6–$15 CPM but often d…

1. The most common cause of unexpected Yelp charges is an active Yelp Ads campaign that automatically renews. 2. Merchant descriptors can list processors or ac…

1. Platforms often remove reviews only when they violate policies (spam, hate, illegal content, or defamation) — not merely because they're negative. 2. Verifi…

1. A clear purpose sentence created in five minutes can focus an entire content strategy and reduce wasted posts by over 30%. 2. Small habits — an ideas file a…

1. Typical Yelp CPCs: under $1 (low competition), $1–$4 (most local services), $5–$15+ (competitive/high‑value verticals). 2. Small business test budgets commo…

1. Yelp does not offer paid review removal — moderators act only on verified guideline violations. 2. DMCA takedowns work for copyright claims but not for fals…

1. Respond publicly within 48–72 hours — research shows timeliness signals responsiveness and reduces escalation. 2. Use a proven four-step pattern: acknowledg…

1. Yelp removes reviews that contain personal data, paid/fake posts, doxxing, or explicit threats — these are the clearest wins for removal. 2. A calm, short p…

1. A prompt acknowledgement often defuses anger: brands replying within an hour report calmer public threads. 2. Three-line human templates (acknowledge, fact/…

1. Respond publicly within 24–72 hours — a prompt, calm reply reassures future customers. 2. Collect evidence first: booking IDs or timestamps increase the cha…

1. Most negative reviews are protected opinion — only specific false factual claims can lead to a lawsuit. 2. In the U.S. platforms are usually protected by Se…

1. Google reviews influence Maps and local Search: leaving feedback there can directly affect local visibility. 2. Yelp favors longer narrative reviews and a c…

1. Yelps automated filter and manual enforcement are the two most common reasons Yelp reviews disappear. 2. A sudden mass removal often signals a fraud purge;…

1. During the February 2025 incident many businesses saw reviews return within days to two weeks when a display bug was fixed. 2. Successful policy appeals alm…

1. The formula x ≥ (t·n − n·r)/(5 − t) gives the exact minimum number of 5‑star reviews you need to reach a target average. 2. Moving from 4.8 to 4.9 often req…

1. The 30/30/30 rule breaks down complex hospitality work into three manageable priorities — making steady improvements easier. 2. Small daily rituals (like 30…

1. In many cases, a well-documented report with receipts and timestamps leads to Yelp action within days. 2. The FTC’s 2024 rule makes buying or paying for fak…