1. Google Display CPMs in 2024–2025 commonly ranged between $2 and $6 per 1,000 impressions. 2. Video inventory (YouTube) typically cost $6–$15 CPM but often d…

1. The most common cause of unexpected Yelp charges is an active Yelp Ads campaign that automatically renews. 2. Merchant descriptors can list processors or ac…

1. A disciplined 60/30/10 split helps many operators chase big returns while preserving capital. 2. Strict position sizes (1–3% for speculative bets) dramatica…

1. Experienced flippers often see 2–4x returns on well-sourced batches of inventory within weeks. 2. A focused service sprint (one high-value offer) can delive…

1. 1 in 3 social-commerce complaints involve off-platform payments (bank transfer, crypto, gift cards) that remove buyer protections. 2. 26–30% of disputes are…

1. Reels-first formats dominate: short-form clips now drive discovery and ad inventory across Instagram. 2. Measurement shift: Conversions API and first-party…

1. The three verification paths—blue badge, Meta Verified, Business Verification—serve different needs and must be chosen deliberately. 2. Name mismatches and…

1. Most payout delays are caused by missing identity or tax verification — fix these and payouts usually resume within one settlement cycle. 2. A single typo i…

1. Nearly any content can be monetized — but the best payoffs come from matching format to revenue type (discovery → funnels, trust → products). 2. Short-form…

1. The WhatsApp 24-hour messaging window lets businesses reply conversationally for 24 hours after a user message before templates are required. 2. Templates (…

1. The free WhatsApp Business app is near-zero cost but lacks robust multi-agent support and audit-ready exports — a key operational trade-off. 2. Metadata (wh…

1. Automated detection: Many WhatsApp bans begin with automated models that flag high block/report rates and mass messaging patterns. 2. Prevention works: Enco…

1. 3 essential items (phone number, cloud account, backup file) are responsible for nearly all successful WhatsApp Business restores. 2. Local Android backups…

1. The green verification badge reduces impersonation risk but is not an absolute guarantee of safety. 2. If a business routes chats through third-party system…

1. Meta’s Business Verification is free — you don’t pay Meta a one‑time verification fee. 2. Typical real costs come from BSP onboarding, monthly platform fees…

1. WhatsApp message content (text, voice notes, photos) is end-to-end encrypted and not used by Meta for ad targeting. 2. WhatsApp shares account identifiers a…

1. Overpayment scam: sellers who ship after a fake transfer often lose both item and money — verify funds first. 2. Quick verification: a 60-second profile and…

1. WhatsApp doesn’t have a platform-wide browsing marketplace; sales are conversation-driven through business profiles and catalogs. 2. Native checkout availab…

1. Over 240% increase in SIM‑swap help requests reported in some regions in 2024, signaling rising number‑based attacks. 2. Using Messenger and platform‑manage…

1. A verified badge measurably increases perceived credibility in controlled studies, improving first-contact trust. 2. For direct-to-consumer brands, a 1% lif…