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1. A modern PPC expert balances technical tracking and creative testing — not just button-clicking. 2. Within three months, disciplined account cleanup and ser…

1. Hourly rates in 2024–2025 range from about $25 to $300+ per hour depending on experience and region. 2. Monthly retainers commonly sit between $500 and $5,0…

1. Percentage fees commonly sit between 10–20% of monthly ad spend for many SMB accounts. 2. Flat retainers for SMBs typically range from $500–$2,500 per month…

1. The Google Ads billing threshold triggers charges either when accrued spend reaches the threshold or when 30 days have passed since the last automatic charg…

1. 70% of the budget should protect predictable, always-on channels to maintain steady revenue and retention. 2. 20% is for scaling proven signals—measure both…

1. Google Display CPMs most commonly cluster between $1 and $4 in 2024–2025 benchmarks. 2. YouTube CPMs typically fall between $3 and $8, with premium formats…

1. PPC can deliver measurable traffic within hours, making it ideal for short-term promotions. 2. SEO generally shows meaningful gains within 3–12 months, and…

1. Around 70% of reported reinstatements in community forums relate to mistaken automated enforcement overturned after appeal. 2. Verifying identity (email/pho…

1. Signal offers E2EE by default and includes metadata-reducing features, making it the top general-purpose choice. 2. Session and Threema minimize identifiers…

1. In 2023–2024 multiple independent audits (Cure53, NCC Group) pushed vendors to patch critical client and server issues — increasing baseline security. 2. Av…

1. End‑to‑end encryption protects content but not the metadata that often links messages to people. 2. Disabling cloud backups and link previews cuts a major s…

1. Signal and some paid apps minimize server-side metadata the most—making them top choices for privacy-focused users. 2. Cloud backups and carrier logs are of…

1. Signal is stewarded by the Signal Technology Foundation (a U.S. 501(c)(3) nonprofit), not a single private owner. 2. Brian Acton provided substantial early…

1. Signal and Session minimize metadata and enable default end-to-end encryption—making them top choices for high-risk users. 2. Turning off unencrypted cloud…

1. Mastodon is built on ActivityPub and consists of thousands of independently governed instances, offering strong local moderation. 2. Bluesky reached tens of…

1. The phone-number requirement is the top practical disadvantage of Signal app and affects anonymity and discovery. 2. Signal’s privacy model limits enterpris…

1. Telegram's Bot API has been used in documented C2 cases between 2021–2024, enabling low-cost command-and-control operations. 2. Cloud-synced chats mean crim…

1. Signal uses end-to-end encryption by default and an open-source protocol — a trust advantage that underpins user security. 2. Small changes like optional us…

1. Signal defaults to end-to-end encryption and minimizes metadata, making it ideal for sensitive chats. 2. Telegram supports public channels and bots that can…

1. Many account access issues are solved by a password reset and securing the linked email—try those before anything else. 2. Enabling two-factor authenticatio…